By Laura Kelly, Safe Routes to Schools
Spring has sprung and vibrant wildflowers are blooming throughout California. Lush green Marin landscapes evoke inspiration and unrestrained enthusiasm in children. A dwindling rain season creates a timely opportunity for Safe Routes to Schools (SR2S) to actively promote more biking as an opportunity for families to enjoy springâ€™s scenic masterpieces while in route to school.
This month Safe Routes to Schools has been making use of color to gear children up for National Bike to School Day, which is on May 10, 2017. The SR2S program has been collaborating with elementary school green teams, student leadership groups and Girl Scout troops to encourage green travel by making colorful poster board signs. Kids brainstorm on slogans and then paint together in teams of two and three students. The beautiful posters are later mounted around campus on chain-linked fences and school pathways.
Poster Art is a lesson in the art of using words and color to inspire action. Safe Routes to Schools brings paints, brushes, a tarp and poster boards to a classroom. Itâ€™s a marketing example on how to brainstorm in teams in an effort to create catchy phrases. The end result is 8 â€“ 10 poster board signs that when displayed together have an effective grassroots impact.
â€ťKids are inspired by bright colors and love to paint,â€ťÂ said Jennifer Mazzullo Harrison, the Safe Routes to Schools parent representative at Neil Cummins Elementary School in Corte Madera, California. “The poster art session was â€‹really â€‹fun and a marketing lesson for our young leaders of tomorrow.Â It was great to see the kids come up with their marketing slogans and realize the benefits of coming to school a green way. They were so enthusiastic about sharing their green ways to school stories.”
Some schools laminate the signs as a way to seal and preserve them for when it does rain. Many elementary schools will be hanging their signs after spring break to help build an active transportation community.
This year elementary school parent leaders for Safe Routes to Schools will be hosting welcome food tables and distributing yellow bike buttons to students who cycle on May 10th in celebration of National Bike to School Day.Â Some green teams will be holding and proudly displaying their poster art signs that they mounted to sticks. Schools also encourage kids to decorate their bikes to help make the day a memorable childhood event in Marin County.
For more information about poster art, please contact Laura Kelly, Marketing and Outreach Manager at Safe Routes to Schools, at firstname.lastname@example.org